Seats were also split between red and blue. But the late hour did nothing to dampen the carnival atmosphere: fans had come armed with game props, and were in costume, or at least wearing T-shirts with official logos.Ĭinemas across China were decked in the colours of the hit video game’s opposing camps – the blue Alliance flag and the red Horde banner. It was after midnight on 8 June and fans of the blockbuster game had queued for ages to see the big-screen version. Red and blue banners decked out the cinema in Beijing’s Sanlitun district as eager World of Warcraft video game disciples bustled inside for the film premiere.
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